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Design Sense Graphics & Web Design

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

Logo is pixelated

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Design Sense Graphics & Web Design

Where do I start? Logo preparation & the process involved

It is a good idea to put some thought into your logo before you meet with us at Design Sense Graphics & Web. We will cover the following areas when we meet with you to discuss your logo design.

Business Name
Most people have already decided on a name and registered it before they come to us. However, we are also able to assist you to be a bit more creative with your name if you need some help. Below are a couple of examples where clients have had a name in mind, and we have suggested an alternative that has been a much better option. 'Effie's Beaded Bits' became 'Beadistinctive' and 'Gold Dust Spas' became 'SpaKal'. It is very important to get your name right before the design process begins - it's much harder to change it down the track.

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Design Sense Graphics & Web Websites

What features should my website include?

Aside from your main content, there are so many features available for websites that it's hard to know where to start. Consider who your target audience is, and what information you would like to convey through your website. How will you draw in new visitors, and how will you get people to come back again?

Here is a list of some ideas for website features that Design Sense Graphics & Web offers. Make sure you choose tools that are useful and relevant to your business, and that will enhance your primary message rather than distracting from it. Note that this list is by no means comprehensive. If there's something not on this list that you'd like included in your site, just ask!

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Design Sense Graphics & Web Design

Different Logo (Image) Formats

When your logo design is complete, you will be supplied with a selection of different image formats. This article outlines the most common formats and their different applications.

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Design Sense Graphics & Web Websites

Will my website be found by Google? (About Search Engine Optimisation)

With so many people now searching for services online, it is important that your online presence is professional and stands up against the competition. However, just because you have a website does not guarantee that people are going to find it. There are many factors that can affect your Search Engine Results Page (SERP) Rank, and it can take time for your website to ‘climb up the ladder’.

What is my SERP Rank?

Whenever someone conducts a Google (or any other search engine) search, the result page will show a list of links to web pages that relate to the words that were entered in the search. These links are displayed in order of relevance based on a series of factors such as your website content, page description, number of pages in your site and incoming links. The higher up the list a website is displayed, the higher the SERP Rank.

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