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Design Sense Graphics & Web Design

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

Logo is pixelated

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Design Sense Graphics & Web Design

What is a Logo, and why do I need one?

A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.

A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.

How important is a logo?

The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.

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Design Sense Graphics & Web Websites

Protecting your web forms from spam

Web forms can be used on websites in many different ways and can be a great tool for gathering data or allowing your customers to make contact with you.

However, including a web form on your site can open you up to receiving unwanted spam. Spam is often submitted by automated spam robots that search the internet looking for forms, and often once they find yours you will often get a large volume of spam in the first hit.

While we don’t want to deter your customers from sending you their information by making your form too difficult to submit, there are a few simple countermeasures that can be added to stop (or at least slow down) spammers.  Hopefully this article will help you decide which option will work best for you.

Hidden Fields

This option is invisible to customers but may not block some of the smarter spam robots out there. A field is added to your form that is visible to robots who read the code, but hidden from the customer using css or javascript. If a value is entered in this field, the form will not submit, thus stopping robots who cannot tell the difference.

Human-friendly Question

Another option is to add a basic text question that would be easy for a human to answer, but that a robot could not answer. This could be a simple maths problem, or something everyone would know e.g. The colour of the sky is? This is a fairly common method and should not annoy your users too much or prevent them from submitting the form.

CAPTCHA

This is probably the most secure option, however as you may have experienced, CAPTCHAs can be quite hard to read, and may annoy or deter users. We recommend only using this method for important forms, or if neither of the above methods are working and you are still receiving a large volume of spam.

There are other solutions available, so speak to us if you don’t think any of these will work for you. And just note that spammers are always finding new ways to get around your countermeasures, so any method implemented may not be a permanent fix.
 

Design Sense Graphics & Web Websites

What can I do to boost my Website Rankings?

There are many factors that contribute towards your website's Search Engine rankings. Furthermore, search algorithms are constantly changing and what is effective now may not be several months down the track. While there are no guarantees, here are a few suggestions for things you can easily do yourself to potentially boost your rankings and get more visitors to your website.

Free SEO Ideas

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Design Sense Graphics & Web Design

Is AWS worth it or not? Future of AWS - Scope in 2023

Why has the cloud gained so much hype? 
Have you heard that every enterprise is shifting to the cloud now? I’m sure you have, do you ever wonder why? Well, enterprises big or small are shifting to the cloud as cloud technology is making it simple and hassle-free to access workplace systems, files, and data from anywhere making the security and safety of the data a priority. The cloud amongst many other benefits offers the ability to slim down the big IT budgets. This comes as a cost-efficient option that almost every enterprise, organization or even user is looking out for. 
AWS 
Amazon Web Service is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies and governments.
AWS in simplest words is a comprehensive cloud computing platform that is constantly evolving provided by amazon it encompasses a mixture of infrastructure as a service, platform as a service and packaged software as a service. 
It enables the user to choose the operating system, language that they wish to program in, database and all the other services they might need. AWS makes a virtual environment for the user where he/she is free to load software and services that their application requires. 
History of AWS 
To understand better, have a glimpse at the evolution of AWS over the years. 
Various services provided by AWS: 
Migration :
Migration services are used to move data physically between the data centre and AWS.
1. DMS( Database Migration Service) 
DMS is a service that can be used to migrate an on-site database to AWS. It has been proven to be helpful to migrate from one type of database to another, for instance, Oracle to MySQL.
2. SMS ( Server Migration Service)
SMS migration services allow you to migrate on-site servers to AWS efficiently and quickly. 
3. Snowball
It is a small application which allows the user to transfer terabytes of data inside and outside of the AWS environment. 
 
Storage :
1. Amazon Glacier- It is an extremely low-cost storage service. It offers security and very fast storage for data archiving and backup.
 2. Amazon Storage Gateway- This AWS service is establishing connections between on-premises software applications with cloud storage. It is utilized in a way to employ secure integration between the company’s on-premises and AWS’s storage infrastructure.
 
1. IAM (Identity and access management) 
IAM is a secure cloud security service which aids you to manage users and assigning policies from groups to manage multiple users.
2. Certificate Manager –
The service offers free SSL certificates for domains of your choice that are managed by Route53.
3. WAF (Web Application Firewall)WAF security service offers application-level protection and allows you to block SQL injection and helps you to block cross-site scripting attacks.
4. Cloud DirectoryThis service allows a user to create flexible, cloud-native directories for managing hierarchies 
5. KMS-
It is a managed service, that is a security service. This service aids in controlling and creating. This allows us to encrypt data. 
6. Organizations- One can create a group of AWS accounts with the help of this service to manage security and automation settings.
7. Shield-It is managed DDoS (Distributed Denial of Service) It offers safeguards against web applications running on AWS.
8. Macie-It offers a data visible security service that enables the classification and protection of the users’ critical content.
9. GuardDuty-
It offers threat detection so as to protect the user’s AWS accounts and workloads. 

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