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Design Sense Graphics & Web Design

Branding Your Business

Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors. When you are not around to speak for your business, your branding does it for you, so it needs to speak loudly and clearly about who you are and what you do! It needs to send the right messages and be recognisable in an instant.

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Design Sense has a fresh new look!

Rebranding

Those of you who have been in contact with us in 2018 will know that Design Sense has a fresh new look! Not only on all our printed items, but also our website and our studio. If you are thinking of giving your brand a birthday, come and have a chat to us and see what we’ve done. It has certainly given us new inspiration for working on creative projects.

Design Sense Graphics & Web Design

Is AWS worth it or not? Future of AWS - Scope in 2023

Why has the cloud gained so much hype? 
Have you heard that every enterprise is shifting to the cloud now? I’m sure you have, do you ever wonder why? Well, enterprises big or small are shifting to the cloud as cloud technology is making it simple and hassle-free to access workplace systems, files, and data from anywhere making the security and safety of the data a priority. The cloud amongst many other benefits offers the ability to slim down the big IT budgets. This comes as a cost-efficient option that almost every enterprise, organization or even user is looking out for. 
AWS 
Amazon Web Service is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies and governments.
AWS in simplest words is a comprehensive cloud computing platform that is constantly evolving provided by amazon it encompasses a mixture of infrastructure as a service, platform as a service and packaged software as a service. 
It enables the user to choose the operating system, language that they wish to program in, database and all the other services they might need. AWS makes a virtual environment for the user where he/she is free to load software and services that their application requires. 
History of AWS 
To understand better, have a glimpse at the evolution of AWS over the years. 
Various services provided by AWS: 
Migration :
Migration services are used to move data physically between the data centre and AWS.
1. DMS( Database Migration Service) 
DMS is a service that can be used to migrate an on-site database to AWS. It has been proven to be helpful to migrate from one type of database to another, for instance, Oracle to MySQL.
2. SMS ( Server Migration Service)
SMS migration services allow you to migrate on-site servers to AWS efficiently and quickly. 
3. Snowball
It is a small application which allows the user to transfer terabytes of data inside and outside of the AWS environment. 
 
Storage :
1. Amazon Glacier- It is an extremely low-cost storage service. It offers security and very fast storage for data archiving and backup.
 2. Amazon Storage Gateway- This AWS service is establishing connections between on-premises software applications with cloud storage. It is utilized in a way to employ secure integration between the company’s on-premises and AWS’s storage infrastructure.
 
1. IAM (Identity and access management) 
IAM is a secure cloud security service which aids you to manage users and assigning policies from groups to manage multiple users.
2. Certificate Manager –
The service offers free SSL certificates for domains of your choice that are managed by Route53.
3. WAF (Web Application Firewall)WAF security service offers application-level protection and allows you to block SQL injection and helps you to block cross-site scripting attacks.
4. Cloud DirectoryThis service allows a user to create flexible, cloud-native directories for managing hierarchies 
5. KMS-
It is a managed service, that is a security service. This service aids in controlling and creating. This allows us to encrypt data. 
6. Organizations- One can create a group of AWS accounts with the help of this service to manage security and automation settings.
7. Shield-It is managed DDoS (Distributed Denial of Service) It offers safeguards against web applications running on AWS.
8. Macie-It offers a data visible security service that enables the classification and protection of the users’ critical content.
9. GuardDuty-
It offers threat detection so as to protect the user’s AWS accounts and workloads. 

Design Sense Graphics & Web Design

What is a Logo, and why do I need one?

A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.

A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.

How important is a logo?

The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.

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Design Sense Graphics & Web Websites

Will my website be found by Google? (About Search Engine Optimisation)

With so many people now searching for services online, it is important that your online presence is professional and stands up against the competition. However, just because you have a website does not guarantee that people are going to find it. There are many factors that can affect your Search Engine Results Page (SERP) Rank, and it can take time for your website to ‘climb up the ladder’.

What is my SERP Rank?

Whenever someone conducts a Google (or any other search engine) search, the result page will show a list of links to web pages that relate to the words that were entered in the search. These links are displayed in order of relevance based on a series of factors such as your website content, page description, number of pages in your site and incoming links. The higher up the list a website is displayed, the higher the SERP Rank.

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