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Design Sense Graphics & Web Design

Branding Your Business

Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors. When you are not around to speak for your business, your branding does it for you, so it needs to speak loudly and clearly about who you are and what you do! It needs to send the right messages and be recognisable in an instant.

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Struggling with your website content? You are not alone!

Many of our clients are so flat out that they are struggling to find time to write their website content. Quite often, this part of the process holds up the completion of the website for months, sometimes even years. For a small additional fee, why not get a professional to write your content for you, taking away the hassle and allowing you to use your valuable time doing what you do best!

Why use a copy writer?

Today, websites are becoming the first port of call for businesses. Potential clients want to gain answers to their questions even before they pick up the phone to engage you. It’s important that your website content is clear, concise and informative. The more quality content you have on your website, the better your organic search ranking will be. Search engines are looking for relevant and original content. There are many considerations to take into account when writing your website content, and you will get the most bang for your buck by engaging a professional to do this for you. As we already mentioned, content writing is often the only thing that holds up website completion. Many clients get 90% of the way through the process, and then wait months, sometimes even years, to complete the final 10%!

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Design Sense Graphics & Web Design

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.

Logo Quality

Your logo should never look 'pixelated' or blurry. Don't use scanned versions or photocopies of the logo. Never use a logo from a website in print media because they are low resolution and will print poorly. For printed material, supplying your logo in EPS* format is important as this ensures superior reproduction of your logo.

Logo is pixelated

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Design Sense Graphics & Web Websites

What features should my website include?

Aside from your main content, there are so many features available for websites that it's hard to know where to start. Consider who your target audience is, and what information you would like to convey through your website. How will you draw in new visitors, and how will you get people to come back again?

Here is a list of some ideas for website features that Design Sense Graphics & Web offers. Make sure you choose tools that are useful and relevant to your business, and that will enhance your primary message rather than distracting from it. Note that this list is by no means comprehensive. If there's something not on this list that you'd like included in your site, just ask!

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Design Sense Graphics & Web Websites

How much does a website cost?

There are many solutions available today for getting a website for your business or organisation. These can range from free sites that you create yourself, to complicated multi-page database powered sites that can cost hundreds of thousands of dollars to get up & running. Unfortunately there is no 'standard' across the web development industry that dictates how much a website should cost, or what you will receive for your money.

Avoid the cheap & nasty

With so many free options out there, you may ask 'what's the point of using a professional?' Ultimately, if you want a quality website that looks great, is original, consistent with your organisation's branding, AND works well, then you will have to pay for it. There are so many factors that work together to make a website successful - some of which you may not even be aware of, or more importantly, have control over if you use a free website tool. You will save yourself time, money and stress in the long run if you leave the details up to a reputable company such as Design Sense Graphics & Web.

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