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Will my website be found by Google? (About Search Engine Optimisation)
With so many people now searching for services online, it is important that your online presence is professional and stands up against the competition. However, just because you have a website does not guarantee that people are going to find it. There are many factors that can affect your Search Engine Results Page (SERP) Rank, and it can take time for your website to ‘climb up the ladder’.
What is my SERP Rank?
Whenever someone conducts a Google (or any other search engine) search, the result page will show a list of links to web pages that relate to the words that were entered in the search. These links are displayed in order of relevance based on a series of factors such as your website content, page description, number of pages in your site and incoming links. The higher up the list a website is displayed, the higher the SERP Rank.
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How much does a website cost?
There are many solutions available today for getting a website for your business or organisation. These can range from free sites that you create yourself, to complicated multi-page database powered sites that can cost hundreds of thousands of dollars to get up & running. Unfortunately there is no 'standard' across the web development industry that dictates how much a website should cost, or what you will receive for your money.
Avoid the cheap & nasty
With so many free options out there, you may ask 'what's the point of using a professional?' Ultimately, if you want a quality website that looks great, is original, consistent with your organisation's branding, AND works well, then you will have to pay for it. There are so many factors that work together to make a website successful - some of which you may not even be aware of, or more importantly, have control over if you use a free website tool. You will save yourself time, money and stress in the long run if you leave the details up to a reputable company such as Design Sense Graphics & Web.
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Design Sense has a fresh new look!
Rebranding
Those of you who have been in contact with us in 2018 will know that Design Sense has a fresh new look! Not only on all our printed items, but also our website and our studio. If you are thinking of giving your brand a birthday, come and have a chat to us and see what we’ve done. It has certainly given us new inspiration for working on creative projects.
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What is a Logo, and why do I need one?
A Logo is a symbol or graphic emblem which is a concise, portable and powerful visual communication tool used to represent commercial enterprises, organisations or individuals. The logo is the central part of a broader Visual Identity - an image that helps promote public recognition of who the entity is and what they do.
A Logo is usually made up of a combination of a symbol or icon, and some text (eg. The name of the business). When designed by a professional, a logo becomes an asset to the company, and all visual communication is based on the colours, style, fonts and supporting elements uniquely created to represent that company's character and ethos.
How important is a logo?
The visual identity of your business or organisation is vital. A great logo will give potential clients an impression of the quality, professionalism and trustworthiness of the company.
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Branding Your Business
Your brand is the 'face' of your business. Everyone is familiar with iconic international brands, such as Nike and CocaCola, but who is to say that your brand won't be just as successful? Consistency and creative marketing are all it takes! Your business branding will help you stand out from the crowd and demand attention from your current and potential clients, as well as your competitors. When you are not around to speak for your business, your branding does it for you, so it needs to speak loudly and clearly about who you are and what you do! It needs to send the right messages and be recognisable in an instant.
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