Design Sense Kalgoorlie Boulder

Different Logo (Image) Formats

When your logo design is complete, you will be supplied with a selection of different image formats. This article outlines the most common formats and their different applications.

Format

File Extension

Application

JPEG

.jpg or .jpeg

JPEG (Joint Photographic Expert Group) is one of the most well-known image formats. JPEGs are made up of pixels that can lose resolution if the image is enlarged, but is suitable for use in general documents with programs such as the Microsoft Office suite (Word, Powerpoint etc.) or on the web. JPEGs have a white background, and therefore a white box will be seen around the logo if the image is placed on a coloured background.

PNG

.png

A PNG (Portable Graphics Network) operates in the same way as a JPEG in that it is also made up of pixels. An advantage of PNGs is that they can have a transparent background. They are more commonly used on the web, however they can also be used with the Microsoft Office suite.

EPS

.eps

An EPS is a vector graphic, meaning that the image can be enlarged greatly without losing any image quality. This format should be supplied to graphic designers and signwriters for high-quality and large scale print purposes. Suppliers of uniforms and promotional merchandise may also request an EPS.

Note that you probably will not be able to open an EPS on your own computer, as it requires specialised software to do so. You can, however, attach the file to an email or copy it to another form of media (CD, USB) to pass on to someone else.

Image Size & Quality

Different applications also require image files of different resolutions. If your logo is to be used in an email, on a website or to be viewed on a screen, it only needs to be a resolution of 72 DPI (dots per inch) , and therefore can be compressed to save bandwidth & server/hard drive space. An image intended for print purposes needs to be at least 300 DPI.

Obtaining your Logo Formats

On completion of your logo, you will be provided with your logo in these common formats either via email or on a USB drive. If you lose these files or require an alternative format, Design Sense Graphics & Web can provide you with these files upon request. A minor fee may apply.

more articles on design...

Time for a makeover? Updating your brand

Design Sense Graphics & Web has considerable experience in refreshing tired brands, or completely rebranding an existing business. Some brands do lose impact over time - colours and styles change, and while a well designed logo should last many years and even decades (think Ford, Uncle Toby's, etc.), changes can be made to revamp an image.

A guide to using your Logo correctly

Using your logo correctly on all media not only helps trigger an immediate visual association with you, but it also reinforces credibility of the items on which it appears. Consistency of usage is therefore important. Your logo should be used consistently and correctly in advertising and promotional materials, publications, web sites and software interfaces, presentations, stationery, etc. whether in print or electronic media.